Background
Problem
Solution
Process
Reflection
Design systems, web design, growth UX, B2B SaaS
2025
Infusing AI strategy into Conductor's website experience
I designed the framework of a new website design system to reflect Conductor's repositioning as an AI-first platform and drive stronger conversions through a more focused, results-oriented design.
Role
Lead UX designer
Collaborators
Design, product, engineering
Tools
Figma, Miro,
Magic Patterns
Timeline
5 months,
Jan-April 2026
Company overview
Background
Challenge
Problem
The challenge
Data revealed that Conductor’s website was unengaging and outdated.
Goals
Implement a refresh to improve engagement, conversions, and strengthen brand voice.
Preview
The framework for a modern, ai-centric design system
I built the framework for a scalable design system that elevated product storytelling, reflected modern design principles, and reinforced Conductor’s brand identity, ensuring seamless integration with the new content being developed in parallel.
Process
Kicking off with research and exploration
I built the framework for a scalable design system that elevated product storytelling, reflected modern design principles, and reinforced Conductor’s brand identity, ensuring seamless integration with the new content being developed in parallel.
Design process
Project milestones were executed through smaller, agile sprints, enabling iterative design improvements and more frequent stakeholder feedback.
Constraints
Racing against competition
Startups were rapidly emerging and AI was reshaping the industry
Evolving product
The website content was being developed in parallel to the new features it was showcasing